Amazon sends legal threats to Perplexity over agentic browsing
Amazon won't allow agents on its site that don't identify themselves as such. Perplexity is not pleased.
AI Summary
E-commerce giant Amazon has put a new rule into place that requires agents using its site to properly identify themselves. Perplexity, an advertising tool designed to help clients improve their marketing strategies, has expressed discontent with this new policy.
Amazon won't allow agents on its site that don't identify themselves as such. Perplexity is not pleased.
